Privacy Policy

Last updated: June 21, 2026

Who We Are

The Air Purifier Guide is an independent website providing science-backed information and reviews about indoor air quality products. Our website address is: https://theairpurifierguide.com. We are committed to protecting your privacy and being transparent about how we handle your data.

Information We Collect

Information You Provide Directly

When you contact us through our contact form or email, we collect the information you choose to provide, such as your name, email address, and the content of your message. We use this information solely to respond to your inquiry and do not share it with third parties.

Information Collected Automatically

When you visit our website, certain information is collected automatically through standard web server logs and analytics tools:

• Log data: Your IP address, browser type, operating system, referring URL, pages visited, and time spent on pages.
• Device information: Device type, screen resolution, and language settings.
• Usage data: Pages viewed, links clicked, and navigation patterns within our site.

This data is collected in aggregate form and is not used to identify you personally. It helps us understand how visitors use our site so we can improve the user experience.

Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies for essential site functionality and allow certain third-party services to set their own cookies:

• Essential cookies: Required for basic site functionality, such as remembering your preferences (e.g., dark mode vs. light mode). These cookies do not collect personal information.
• Google AdSense: Uses cookies to serve personalized advertisements based on your browsing history and interests. Google's advertising cookies enable it and its partners to serve ads based on your visit to our site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of some third-party vendors' uses of cookies for personalized advertising by visiting www.aboutads.info.
• Google Analytics: Uses cookies to collect anonymous usage data about how visitors interact with our site. This helps us understand traffic patterns and improve our content. Google Analytics data is aggregated and does not identify individual users.
• Cloudflare: Our hosting provider may set technical cookies for load balancing, security (bot detection), and performance optimization.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking essential cookies may affect site functionality.

Third-Party Services

We use the following third-party services that may collect information about you:

• Google AdSense — Serves advertisements. Google may use cookies and web beacons to collect data for ad personalization. See Google's Privacy Policy.
• Google Analytics — Tracks website usage patterns. See Google's Privacy Policy.
• Google Search Console — Helps us monitor and maintain our site's presence in Google search results.
• Cloudflare — Provides hosting, CDN, and security services. See Cloudflare's Privacy Policy.
• Amazon Associates — We participate in the Amazon Services LLC Associates Program. When you click affiliate links, Amazon may collect data about your visit. See Amazon's Privacy Notice.

Affiliate Disclosure

The Air Purifier Guide participates in affiliate advertising programs, including the Amazon Services LLC Associates Program. When you click on product links and make a purchase, we may earn a commission at no additional cost to you. This does not affect our editorial independence — our recommendations are based on objective performance data, including CADR ratings, filter costs, noise levels, and energy efficiency. See our full Affiliate Disclosure for details.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Analyze website traffic and user behavior to improve our content
• Serve relevant advertisements through Google AdSense
• Detect and prevent fraud, abuse, or security issues
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Data Retention

Server log data is retained for up to 90 days and then automatically deleted. Analytics data is retained in aggregated form for up to 26 months. Contact form submissions are retained for up to 12 months unless you request deletion.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Deletion: Request that we delete your personal data.
• Correction: Request that we correct inaccurate personal data.
• Opt-out: Opt out of personalized advertising through Google Ads Settings or the DAA opt-out page.

To exercise any of these rights, contact us at [email protected].

Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of personal information. We do not sell personal information.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact

For privacy-related questions or to exercise your data rights, contact us at [email protected] or visit our Contact page.